PR & More - Get Press!

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Comment by Deb Di Gregorio (The Fastest Shoe in the NJTC!) on April 23, 2008 at 10:57am

A few quick notes on PR in tough times…(specifically getting your story published)
“In zee old days…” as my grandmother would say, I’d tell folks that press was tougher to achieve during a recession simply because people were advertising less resulting in fewer editorial pages. So getting “ink” (literally) was a bigger challenge.
Today, it’s a whole new story. In good times and bad it is tough to get noticed because of the sheer volume of online media: blogs, news feeds, social netoworks etc. To be successful PR becomes much more tactical.
In the old days, I always asked my clients what my editors used to ask me: “what’s the hook” or why should anyone care? If the answer was compelling we had a good start on getting noticed. (Note everyone thinks that everyone will just drop everything for THEIR story – 99% of the time this is not the case, your story MUST be compelling.) This “smell” test remains relevant: know your hook!
But today, I ask another question, “what’s the story’s ‘searchability’ index”? In other words, if you blog about an idea, does it solve a tactical problem for which people are searching for a solution? If the answer is “yes”, the probability that your “story” or “published information” will get noticed is much higher. Better yet, it if the idea is “evergreen”, meaning an idea that does not date itself and retains its relevance, your published information will continue to get searched and seen overtime. This is of critical importance because people who are searching are actively engaged in seeking an answer. If you deliver it, you’re the hero.

Comment by Bari Faye Siegel on April 15, 2008 at 4:05pm

IS PR WORTH THE MONEY???

OK, let's face it. When times are economically tough, the first thing to go is the money for marketing and public relations. Is that a smart idea? I'd really like some of our marketing and PR experts to weigh in on this subject..

My opinion is that the last thing to cut back on is your effort to "be seen" in the marketplace. In fact, now may be a good time to get out there and rise above the competition, who, as just mentioned, are pulling back. Here's an interesting piece I found on the web that discusses the value of public relations... Read it and add your comment...

According to the forecast of the Bureau of Labor Statistics in the United States, the field of public relations will continue to reap thousands of job openings in the next few years. In fact, professionals even predicted that the growth rate of job opportunities in the field of public relations will continue to rate higher than the other fields.

With so many fields requiring the expertise of public relation officers, such as medicine, science, finance, etc., many people consider taking public relations careers to gain profits and recognition.

By definition, public relations is an ability and discipline of administering interaction or the process of exchanging ideas among individuals and organization that they belong to so as to supervise, create, and keep up its constructive representation.

One of the advantages of engaging into public relations is that people need to spice up their everyday task. With public relations, you can present ideas in a creative way and reap positive results.

Nowadays, people certainly need their creative outlets. The opportunities for creative expression are numerous. People just have to keep their minds and options open.

With public relations, an organization can boost their sales performance. Advertising alone cannot reap those greens.

Through public relations, you can create an information packet about your company. At the very least, you could overhaul the company’s image by incorporating branding tools into words and paragraphs.

So if you want to reap profits and build a totally changed image of your organization, get a public relations officer now and start building your future.

To get you started, here is what you have to do:

1. Research

The onset of public relations embarks on the setting up of research. Today, various disciplines know and accept the value of research.

In public relations, PR officers know the impact of research on their evaluation process, program development, and planning.

One must take note that before you can create a good public relations plan, you must first collect, classify, and deduce information according to their significance and relativity.

You can never start creating good public relations plan without doing research first.

2. Program Planning

Planning is vital to every activity. Nothing succeeds without the right plan. Hence, it is extremely important that you create a good program planning to facilitate the process of creating strategies and techniques through public relations.

Planning creates proper organizational skills. In this way, you are able to categorize and prioritize things according to their specific function and importance.

What most people do not know is that planning can actually make or unmake an organization. With proper planning, you can boost your company’s image and reap better sales. Wrong plans can bring your company down in a flash.

Programming planning incorporates the synchronization of various techniques, idea, and strategies to obtain positive and detailed results.

Systematic organization is the key to a successful program planning. You do not create actions and ideas based on what how they appear in the plan. With program planning, you take each step one by one and obtain feasible results concretely.

Indeed, communication is imperative in every endeavor and discipline. No wonder why public relations is viewed as something that people and organizations necessitate. Without public relations, advertising and other promotional tools will have no meaning and value.

So the next time you try to boost your company’s status, it is best that you use public relations programs and see the obtainable results yourself.

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